Arts Help brings World’s To-Do List alive with global outdoor campaign
Arts Help Network and its out-of-home media publisher partners have joined forces with Project Everyone to create awareness for the Global Goals and its new “World’s To-Do List” campaign.
Arts Help, an award-winning non-profit that champions social change through art-centric solutions and delivers impactful programming covering the Sustainable Development Goals, have utilised its Arts Help Network – composed of the world's leading billboard companies – Clear Channel UK, Lamar USA, Branded Cities Canada, Backlite Media and Prime Africa, to show their support for the World's To-Do List.
The campaign spotlights the Sustainable Development Goals (SDGs) outlined by the United Nations as the most pressing challenges to the earth and its people.
The collaboration showcases the Global Goals on digital OOH screens throughout the Americas, Europe, Africa, and the Middle East. The aim is to rally enthusiasm and encourage governments, businesses, and concerned citizens to get to work achieving the ambitious objectives and the U.N. 's aggressive 2030 target date for stamping out the world’s most troubling issues.
Martin Corke, Chief Marketing Officer at Clear Channel UK, said: “We are delighted to lend our support to Arts Help and use our medium to help raise public awareness of the UN’s Sustainable Development Goals in the UK. The campaign very much aligns with our own ‘to do list’ as we joined the UN Global Compact earlier this year and continue to focus our efforts on driving positive social and environmental impact as a Platform for Brands and a Platform for Good.”
The partnership embodies Arts Help and its media partners’ commitment to driving awareness of the daunting issues such as poverty and world hunger, quality healthcare, education, and economic opportunity, food and energy security and environmental protection. Arts Help’s media partners are making their space available to display the Global Goals campaign and message. Each of the 17 goals is expressed on colorful sticky notes. The Arts Help Network of sustainable OOH media owners will demonstrate their community spirit by donating the board space to display the notes between regularly scheduled paid messages.
Multiple companies - known as the Global Goals’ Business Avengers - are also doing their part by obscuring part of their marketing communications in favor of broadcasting the Worlds to Do List - and highlighting the action that they’re taking and pledge to take in pursuit of achieving the SDGs.
You too can join the fight:
• Spread the word about the Global Goals mission so that more people can take action.
• Share the World’s to Do List - visit worldstodolist.org
• Join an organization that actively contributes to meeting the Goals.
• Reduce, reuse, and recycle to minimize waste and reduce your carbon footprint.
• Buy local products produced using fair labor and sustainable practices.
• Take an active stand against bigotry, bias, exclusion, discrimination, and injustice.
About the Author
Mo Ghoneim is an award-winning media disruptor and the founder of Arts Help (link out to Arts Help). He’s passionate about the environment and climate action. twitter.com/mocancon
More About Arts Help
Arts Help is an award-winning non-profit that champions social change through art-centric solutions. As a global creative network that curates collaborations with artists, industry-leading institutions, and grassroots organizations, Arts Help delivers impactful programming covering the 17 Sustainable Development Goals and their commitment to creating a world of peace and prosperity for people and the planet. From setting a world record to launching space exhibitions, the organization’s digital network of over 4 million people, provides inclusive opportunities for artists of all disciplines to showcase their talent and create large-scale impact.