The Global Goals Are In Business

We are here to support organizations that are committed to contributing toward the success of the Global Goals. You will find tools, tactics, and actions you can use take to engage your organization and employees in raising awareness of the UN’s Sustainable Development Goals, also known as the Global Goals.

Putting Business at the Heart of the Global Goals

Whilst momentum has increased significantly since the launch of the Global Goals in 2015, core metrics suggest that a fundamental step change is needed if we are to achieve them by 2030. With 2020 around the corner, we are about to enter the ‘Decade of Delivery’, and we need everyone – businesses, politicians, citizens, members of civil society and those in the financial services – to help ensure we deliver it, and with it the world we want.

We believe that business has a crucial role to play in facilitating this step-change. It’s estimated that the Global Goals can create US $12 trillion in market opportunities, as well as 380 million jobs worldwide. Moreover, consumers want brands to do their part. More than half of consumers (53%) believe that brands can do more to solve social ills than Government and two thirds of consumers will buy or boycott a brand based on belief.

Amidst political uncertainty, there is growing pressure for the business sector to take the lead in driving the evolution towards a newer, more sustainable form of capitalism; to end poverty, tackle rising inequality and to address climate change. And there is mounting evidence to suggest that those who act now and commit themselves to delivering the Global Goals, will be far better positioned to face economic challenges in the coming 10-20 years.

Enter...The Business Avengers

The Business Avengers campaign will bring together 17 companies to represent the role that business can play and is playing in delivering the Global Goals throughout 2019 and 2020.

Each company has elected to represent one Goal for the launch of the campaign, and will be communicating both internally and externally the importance of the Global Goals overall, the opportunities that they represent, and the work that they are doing to help achieve them. 

The campaign, supported by the World Business Council for Sustainable DevelopmentThe B Team, the International Chamber of Commerce and the World Benchmarking Alliance will be dedicated to driving awareness, collaboration and action from the private sector towards achieving the Global Goals by 2030.

You can find our full list of Business Avengers below:

Why the Goals Are Everyone’s Business

The Global Goals can’t be achieved without businesses - through their core business, financial commitments, employee networks, consumer facing platforms and high-level influence they will play a pivotal role in accelerating progress.

We also believe all of these goals are intrinsically linked to the future success and flourishing of organisations and businesses around the world.

A healthier, more peaceful, and more prosperous world matters to all of us. Every organisation and every person can play a role in achieving this future.

Watch Our Video: Why the Goals are Everyone’s Business

Use the Global Goals Business Guide to Determine Your Next Steps

We need your help to share the goals: in conversation, on e-mail, in debate, on products, and in your business.  

We’ve created a guide to help you understand the actions you can take to support the Global Goals. Answer the questions and you’ll be guided to the right resources for you.

Launch the Business Guide Here.

Whatever you choose to do, the more people who know about the Global Goals, the more successful they’ll be. If we all rally support for them, our leaders will make them happen.

To mobilise your organisation or company staff around the goals, you are also invited to join IMPACT 2030, which is uniting employee volunteering efforts to advance the achievement of the Global Goals agenda.

5 Things all Businesses Can Do

SDG leaders issued a call to to businesses setting out 5 things they could do to advance the Goals. You can read the full letter here.

Step 1: Your Company
Assess the impact of your company against the seventeen SDGs, and identify related risks and opportunities across your entire value chain.

Step 2: The Board
Hold a meeting of the board (or the executive management team) to set goals and targets specific to your company that align with sustainable development.

Step 3: The Shareholders
Tell shareholders and other stakeholders the goals your company has set to contribute to the SDGs and progress made.

Step 4: The Employees
Engage all your employees in advancing the Goals through their own work and distribute responsibilities across the entire organization for achieving progress.
Step 5: The Public
Show your commitment by including SDG icons and branding in your products, communication materials, and annual report.

Get Inspired and Find More Resources

There are some great case studies and resources to draw inspiration from. We've highlighted some of them below for you.

  • The $12 trillion prize: As the Business and Sustainable Development Commission has shown the Goals are a huge opportunity for business. Read their report here and find out what’s at stake
  • World Benchmarking Alliance: Launched in September 2018 and designed to unleash the full potential of business to contribute to a more sustainable world. The World Benchmarking Alliance will publish free, publicly available benchmarks and league tables ranking companies on their performance towards achieving the Sustainable Development Goals.
  • SDG Business Hub: a collection of tools and resources available to support businesses in navigating the SDG’s. Visit the hub here.
  • United Nations Global Compact: The world’s largest corporate sustainability initiative that helps businesses around the world engage with the Goals and contribute to a better world. Visit their website to browse their library of resources.
  • Business Fights Poverty: If you’re interested in scaling your commercial innovations for social impact, Business Fights Poverty hosts events and has a strong online community, where professionals share insights and tackle live Challenges together. Learn more here.

Global Goals Resources

The Global Goals Branding, Icons & Targets

Use these Global Goals Branding at your events, on your website, and in your communications. The 17 icons for the Global Goals were designed to represent each goal in an easy to understand format; the short description alongside each icon sums up the ambition of that goal. The 17 goals are then propelled by a further 169 detailed targets to help outline what needs to be done to achieve the Goals.

Global Goals Films

A selection of inspirational films to watch and share that will help you understand more about the Goals and spread awareness. You can find them here.