EXTREME E PARTNERS WITH PROJECT EVERYONE TO RAISE AWARENESS OF GLOBAL SUSTAINABILITY GOALS
1st December 2021, London: Sport for purpose championship Extreme E has teamed up with Project Everyone, a not-for-profit creative communications agency, to raise awareness of The United Nations Sustainable Development Goals (SDGs), better known as the Global Goals.
Co-founded by film writer and director Richard Curtis to drive adoption of the 17 Global Goals, Project Everyone creates advocacy campaigns, content, programmes and events - telling stories that help multiple sectors engage with the Goals and ensure greater involvement from civil society, corporations, educators, philanthropist, activists and politicians.
As part of Extreme E’s commitment to raising awareness of the climate crisis, all nine teams will display the Global Goals logo on their cars in the Jurassic X Prix next month in Dorset, UK. The Global Goals logo is a wheel representing all 17 Goals, which are designed to eliminate extreme poverty, to reduce inequalities, and to combat the threat of climate change by 2030.
Alejandro Agag, Founder and CEO of Extreme E, said: “We are delighted to be working together with Project Everyone, who share our view that we must take impactful steps if we are to tackle the climate crisis. Having the Global Goals wheel on every all-electric ODYSSEY 21 for the Season 1 finale is significant and symbolic – we should all work together to deliver on these Global Goals to ensure we create a sustainable future for all.
“Our championship has shown that solutions are available and need to be implemented on a global scale if we are to have any chance of succeeding and saving the planet. By partnering with Project Everyone, we want to raise awareness even further and take bold action to address the urgency of climate change.”
Richard Curtis, film writer, director, UN SDG Advocate, and co-founder of Project Everyone, said: “The 17 Global Goals are the definitive to-do list for our planet and the people on it. Sport has a tremendous role to play in raising awareness and inspiring us all to action and I am so thrilled that the brilliant team at Extreme E is going to be working with the Goals to highlight the crucial changes that need to happen before 2030 to fix and save our world.”
The leaders of all 193 member states of the United Nations agreed on the Goals on 25th September 2015, in a ceremony at its headquarters in New York. Unlike previous UN Goals, which were intended to target action in developing countries, the SDGs are universal and apply to all countries equally.
Nevertheless, these 17 Goals are an ambitious roadmap to address poverty, inequality and climate change, and every single one of us has the power to make a difference. Extreme E is supporting many of them for example, goal five, gender equality via its gender equal racing format, a world-first in motorsport. Plus goal nine - industry, innovation and infrastructure - by showcasing new technologies that can help accelerate the shift to clean energy. Goals 14 and 15 - life below water and life on land - through its various Legacy Programmes that leave long-lasting positive impacts in the locations in which the series races, right through to goal 13 - climate action - one of the biggest driving forces behind the championship.
All 17 of the Goals are for everyone, everywhere – like Extreme E they reach the far corners of the planet, from icecaps to islands and deserts to deep oceans. As we enter the uncharted territories of our planet’s future, the Goals provide the framework to address our greatest challenges, aligned with Extreme E’s mission to inspire people, communities and governments all over the world to take action and embark on our greatest journey yet.
Each Goal has a series of targets, giving all of us – from individuals and civil society to governments and businesses – a to-do list that reminds us what we need to do, to achieve this world changing plan.
The annual Sustainable Development Goals Report provides an overview of the world’s implementation efforts to date, highlighting areas of progress and areas where more action needs to be taken to ensure no one is left behind.
Extreme E will showcase this partnership at its Season 1 finale in Dorset, UK from 18-19 December 2021.
To learn more about Extreme E, visit - www.Extreme-E.com
For more information on Extreme E, please contact:
Extreme E Communications:
Julia Fry, Head of Communications
E: firstname.lastname@example.org / +44 7778 108754
Carla Corbet, MPA Creative
E: email@example.com / +44 7944 077440
Diego Bustos, BE Mass Media (Latin America -including Brazil-, US Hispanics, Spain, Portugal)
E: firstname.lastname@example.org / +569-8829-9138 or +1-660-847-4645
Please visit the Extreme E media centre to access images, videos and press releases: https://www.extreme-e.com/en/mediacentre
NOTES TO EDITORS
About Extreme E:
Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.
To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.
The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.
Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.
Season 1 Calendar:
Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland
28-29 August 2021
Enel X Island X Prix: Sardinia, Italy
23-24 October 2021
Jurassic X Prix: Dorset, UK
18-19 December 2021
About Project Everyone
Project Everyone is a not-for-profit creative communications agency, founded by Richard Curtis to drive awareness and adoption of the UN’s Global Goals.
Project Everyone’s motto is ‘in order to make things happen, you have to make things’ - so that is exactly what they do. They create advocacy campaigns, content, programmes and events - telling stories that help multiple sectors engage with the Goals. This engagement from civil society, corporations, educators, philanthropists and activists will then in turn drive politicians to focus on achieving the Goals, and thus accelerate progress towards a green, just and equal world for all by 2030.
About Continental Tires: Founding Partner and Official Tire Partner
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.
The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.
About CBMM: Founding Supplier
CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States. CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.
About LuisaViaRoma: Official Fashion Partner
Defined by the Financial Times as “A haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.
About Zenith: Official Timekeeper and Founding Partner
Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight.
With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.
About Allianz: Founding Partner and Official Insurance Partner
The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group.
About Neat Burger: Official Plant-based Partner
Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but anyone, meat-eaters included, who wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by seven-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra.
Neat Burger opened its first site in September 2019, just off Regent Street in London, and its second and third dine-in outlets at Camden Market and Soho in 2020. Plans for global expansion across Europe, the US and Middle East are already in place for 2021 and beyond.
About EY: Official Innovation Partner
EY is a global leader in assurance, tax, strategy, transaction and consulting services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. For more information about our organization, please visit ey.com.
This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.
About INTERprotección: Official Insurance Broker
INTERprotección is composed of a group of Mexican insurance, reinsurance and surety bond brokerage companies. With global presence and recognition, INTERprotección has more than 40 years of experience in management and comprehensive risk consulting in the Mexican market. Its business model is focused on bringing the client to the forefront and offering them the best service through innovative and disruptive products, more recently with its new brand inter.mx, its insurance digital platform that is transforming the insurtech game. Follow INTERprotección on YouTube, Facebook and Twitter @INTERproteccion
About Enel X: Official Smart Charging Partner
Enel X is the Enel Group's global business line that offers services that accelerate innovation and guide the energy transition. World leader in the sector of advanced energy solutions, Enel X manages services such as demand response for approximately 7.4 GW of total capacity globally and 137 MW of storage capacity installed worldwide, as well as 232,000 charging points for electric vehicles made available worldwide1. Through its advanced solutions, including energy management, financial services and electric mobility, Enel X provides each partner with an intuitive and personalized ecosystem of technological platforms and consulting services, focused on the principles of sustainability and the circular economy in order to provide people, communities, institutions and companies with an alternative model that respects the environment and integrates technological innovation into daily life. Each solution has the power to transform the goals of decarbonization, electrification and digitalization into sustainable actions for all, in order to build together a more sustainable and efficient world.
1 Public and private charging points, including points of interoperability.
Find out more on https://corporate.enelx.com/en and follow Enel X on its social media channels:
About XITE ENERGY: Official Energy Drink Supplier
XITE ENERGY was founded by Oliver Bennett and Megan Jones straight out of university two years ago. XITE brings disruptive innovation within the beverage industry; a new frontier to energy drinks. Designed around functionality but with no limitations on health, XITE ENERGY uses functional ingredients that are fused together to provide a cognitive boost, combining natural flavours, natural caffeine and zero sugar.